Back to All Events

What If We’ve Been Negotiating the Wrong Way Since 1776?

  • Marketing Resolution PO box 632 Marsing, Idaho United States (map)

Thursday, February 5th

Register Here

Our special guest this week, Dr. Keld Jensen, Professor, author, negotiation strategist will Present on:

What If We’ve Been Negotiating the Wrong Way Since 1776?

What if many of today’s conflicts in business, work, and partnerships aren’t caused by lack of resources — but by outdated negotiation thinking?


In this episode, negotiation expert Dr. Keld Jensen challenges the 18th-century, win-lose mindset that still dominates how we negotiate contracts, deals, and relationships. Drawing on modern research and real-world cases, he explains how changing the design of negotiations — not pushing harder — can unlock up to 42% additional value.


The conversation explores why traditional bargaining creates waste, mistrust, and friction, and what a smarter, more collaborative approach looks like in practice.


If you care about better deals, stronger relationships, and sustainable results without burning bridges, this episode will change how you think about negotiation.

When you’re thinking about where to donate, please consider supporting Feeding America

Register Here

Our presenter:

Dr. Keld Jensen, Founder of SMARTnership Negotiation Organization

Professor Keld Jensen, a widely acclaimed author, has penned 27 books that have been published in 38 countries. He holds the position of an associate professor at four esteemed universities, and his expertise is sought by major private and governmental institutions worldwide. Additionally, Prof. Jensen has graced the stage as a TEDx speaker, captivating audiences with his insights.

Offered by Will Work For Food, founded by Natalie Armstrong-Motin (www.HowToMarketMyMediationPractice.com, moderated by Jeff Kichaven (www.JeffKichaven.com ), Jean Lawler (www.LawlerADR.com), and Program Coordinator, David Shraga (www.DavidShraga.com).

This worldwide conversation will be like nothing else.  Join in!  Share, learn, have fun, and raise money for food banks.

Previous
Previous
January 29

Litigation Funding and Mediation

Next
Next
February 12

Trust, Talent, and Timing: Negotiation Lessons from a Career Resolving Music Industry Disputes